I've never seen the issue myself, I guess its just knowing that my money is paying towards the site and I'm getting some entertainment out of it.

I've used this argument before, but Gaia is like going to the movies; seeing a new release is what, roughly $10. For that $10 you get to experience a 2 hour film, that you don't get to own or take with you. Now if I get a 999gcash evolving item, thats weeks upon weeks of entertainment, yeah?

Gaia is very similar to that, and as long as I'm having a good time, I don't mind a few dollars here and there. I also realize that I have a choice to pay or to wait and quest.