If I had to guess, it's a caramel brown that was completely blown out on the light end of the color? Wonder if they colorgrabbed from the gradients in Intelligent Firefly Royalty or something similar.
I have to agree with Zeetheus, it's still Caramel but to it's lighter end. They've had at least one more item with super bright Caramel and I think at least one with a super dark version too. I'm guessing it's to do with not readjusting for different shading?