Baby the Stars Shine Bright.
A fashion line based souly off of Baby style lolita.
Btssb has many side labels such as Pour Lolita, Alice and the Pirates, and a small Hello Kitty and Charmmy Kitty line.
The following information was taken from wikipedia.com please correct if wrong.
The official web site. http://www.babyssb.co.jp/
Baby, The Stars Shine Bright
(株式会社 ベイビー、ザ スターズ シャイン ブライト Kabushiki Kaisha Beibī, Za Sutāzu Shain Buraito?) (Shortened to Baby or BTSSB) is the name of a Japanese clothing boutique chain created in 1988 by Akinori Isobe and his wife, Fumiyo. The original fashion house is located in Shibuya, Tokyo, Japan. Baby, The Stars Shine Bright specializes in Lolita fashion, and like Manifesteange Metamorphose temps de fille, their main focus is the subcategory Sweet Lolita. Baby, The Stars Shine Bright has recently opened a new store in Paris, France.
The CEO and creator, Akinori Isobe, states in an interview for the Lolita-rich Shimotsuma Monogatari (aka Kamikaze Girls) book, film, and comic, that he has plans to make an official English-language version of the Baby website and formally enter the American and European markets [1]. An English language version of the online store is currently being created, and there is talk of a Baby the Stars Shine Bright opening in San Francisco, although there still are English-language instructions on how to order from the all-Japanese website. [2] Currently there is a Baby the Stars Shine Bright in Paris, France. The New York City branch of Kinokuniya occasionally sells clothing from the label, including dresses, headdresses, shoes and socks, but only receives shipments sparingly. As mentioned in Shimotsuma Monogatari, the label's name was taken from the title of the album Baby the Stars Shine Bright by English pop music group Everything But the Girl.Contents
1 SubBrands
1.1 Hello Kitty and Charmmy Kitty
1.2 Pour Lolita
1.3 Alice and the Pirates
2 Baby and Kamikaze Girls
SubBrands
Hello Kitty and Charmmy Kitty
Baby, The Stars Shine Bright also sells other brand names such as a variant on the Hello Kitty character: Hello Kitty's pet cat, Charmmy Kitty. The Charmmy Kitty dolls they sell relate with the store's own gothic lolita and sweet lolita fashion style. Hello Kitty has played a role in the sweet lolita fashion as an on-side accessory. As it will not be easy to find a Lolita carrying a Hello Kitty or Charmmy Kitty doll on the streets, the character instead might reside in the girl's bedroom, cellphone, accessories, and so on for decoration.
In relation to Charmmy Kitty, Japanese author Novala Takemoto's POUR LOLITA version of Hello Kitty has become a prevalent icon among wearers. The character is often linked to Baby, the Stars Shine Bright, appearing wearing a pink bonnet and carrying a lacy handbag in the White Edition, strongly reminiscent of the fashions offered by this brand. There are also Punk Lolita Punk Edition versions and Gothic Lolita Gothic Edition versions, respectively dressed in tartan or black. The Hello Kitty POUR LOLITA style is no longer offered, due to Takemoto's recent arrest.
Pour Lolita
Pour Lolita was Novala Takemoto's line of clothing as sponsored by Baby, the Stars Shine Bright. "God Save The Lolita" is the catch phrase of the Pour Lolita line. On September 3rd, 2007, Novala Takemoto was arrested for possession of marijuana, a violation of Japan's Cannabis Control Law. Baby, the Stars Shine Bright has since pulled his line from their online store, as well as their retail stores, showing no affiliation with Takemoto.
Alice and the Pirates
"Alice and the Pirates" is a line of Baby, the Stars Shine Bright entirely pirate and pirate-punk themed. A store devoted to this line opened in Harajuku on the 25th of August 2006.
In The Room
In The Room is a section of Baby, The Stars Shine Bright which features what is acceptable for a girl to wear in the privacy of her room. It includes a few styles of nightgowns, camisoles, pajamas, and several styles of panties, including ones which are bloomer-styled or sport Baby-exclusive prints. A few pieces of light outerwear, such as soft, lightweight cardigans have been introduced for casual Lolita days.
Baby and Kamikaze Girls
Baby, The Stars Shine Bright was featured in the movie, book, and manga of Shimotsuma Monogatari (English title "Kamikaze Girls"). One of the lead characters, Momoko, is obsessed with Baby clothing, and wears Lolita fashion throughout the story.
