All right, here's a quick guide to the Alliance's forums. Each one will have a little sticky post explaining what should and shouldn't be posted there, but this'll get you started:
Chat: This is where you guys can chat about your favorite shops, pets, and other stuff relating to b/c pets. I'd prefer not to have off-topic stuff on here; we can make another sub-forum for Off-Topic if need be. =)
The Shop Corner: This forum is available to shop owners to post a thread summarizing their shop. You can keep us updated on what is going on in your shop (ie. events, breeding/custom slots, etc.) from here.
The Alliance: On this forum, the staff will keep a master list of all the Alliance shops in a sticky thread. In addition to that, there will also be a staff-maintained thread for each of the Alliance shops where we will post our own summary of the shop, why we recommend it, customer ratings, and more.
Help!: Pretty self-explanitory. This is where you can post when you need help with something related to breedables. Maybe you need help thinking of ways to earn money for a custom, how to become a thread regular in fast-moving threads, or even how to start your own b/c shop.
Suggestions: Here, you can suggest ways to improve the Breedables Alliance.
