So a while back my friend and I were having a conversation about Bungie, and how theymanage to get so much publicity over their games while releasing a minimum amount of information about the games. We brainstormed and think we came up with a very accurate scenario of how the marketing comittee planned the advertising campaign for Halo 2.
The advertising executive stands in front of a crowd of developers and staff.
"We have no screenshots to release, no playable demos available, and we still don't have the freeaking storyline for the game done yet. How do we create hype for this game?"
Akward silence.
"No ideas?"
The silence is finally broken by a developer in the back of the room, who suddenly stood up and screamed at the top of his lungs.
"OH MY GODzorz, HALO 2!1!!!111"
"Works for me."
Sad thing is, that's really all they did. xD
BoondockSaint16 · Sun Oct 29, 2006 @ 03:37pm · 6 Comments |